One of the most important things you’ll do when building your real estate business is creating a smart strategy for lead generation. Without high-quality leads and a robust pipeline, it can be difficult to start or scale a successful real estate business. Fortunately, there are some great companies that can make a real difference in the leads you get. With a focus on quality over quantity, automated programs to help you seal the deal, and tech tools that can elevate your marketing, we’re sharing a few of our favorite lead generation solutions. With the right partner by your side, you can smooth and streamline your ride to the closing table. Consider these excellent companies for lead-generation and strengthening your bottom line.
KeyLeads
Company Overview
KeyLeads specializes in providing targeted leads for real estate professionals, particularly high-intent sellers. The platform offers a dedicated team that is focused on finding properties in various stages of distress. These include pre-foreclosure, divorce, estate issues, and other complex situations that are more likely to result in motivated sellers. Because of this focus, agents using the system will gain access to a diverse pool of leads who are most likely in need of real estate assistance. The foreclosure rate has risen in recent years, and research tells us that trend will likely continue. That means it makes a lot of sense to try KeyLeads if you want to build a substantial pipeline of motivated sellers. Additionally, KeyLeads offers exclusive leads by zip code, or what they call “zip code ownership”. This grants agents exclusive access to leads within their chosen geographic area during their subscription period. Agents will have more success asserting prominence in their local markets and cultivating long-term relationships with clients, ultimately driving success and growth in their real estate business. Finally, KeyLeads is one of the only lead generation companies that offers any sort of minimum lead number – you’ll get 20 leads each month or you can take advantage of their 100% satisfaction guarantee.
Our Favorite Features
- Targeted lead generation that focuses on high-intent sellers based on multiple data sources and a dedicated research team. This greatly reduces the amount of research that agents need to perform themselves.
- Extensive integration capabilities, boasting compatibility with over 84 platforms, which is essential for real estate agents seeking efficiency and productivity. Most agents can seamlessly integrate KeyLeads with their current system for more effective workflows.
- Conversion scripts are available to help agents work the leads they get. These scripts guide agents through every stage of the lead nurturing process. They are also backed by years of strong real estate expertise.
- The insights gained by the robust research team at KeyLeads can help with a variety of outcomes. Agents can use the market information they have access to and optimize marketing campaigns or apply insights to other markets.
- Instant sign-up means the onboarding process is easy and agents can get started collecting leads right away.
Best For
If you don’t have a lead generation specific to helping you gain listings, KeyLeads is a true asset to helping you grow not only your listings but also your familiarity in a specific area. It’s a great option for agents who are trying to build or grow their lead pipeline. It’s also a helpful tool for learning more about local markets; it’s a smart way to see what’s “out there”. It’s also one of the best companies for budget-friendly leads, so newer or price-conscious agents will appreciate the service.
Pros and Cons
Pros:
- High accuracy in targeting leads
- User-friendly interface
- Excellent customer support
- One of the most cost-effective lead generation solutions
- 20+ leads each month guaranteed
Cons:
-
- Zip Code ownership – agents need to be first to claim a zip code or it won’t be available
Move Leader
Company Overview
Move Leader is a lead generation service designed specifically for real estate agents, providing tools and resources to connect with potential local sellers effectively. The company emphasizes the importance of timely communication and efficient lead management. One thing that makes Move Leader stand out is the intuitive dashboard where leads are displayed. All of the leads agents get are local to their preferred zip code, and vetted and delivered monthly. This ensures the best opportunity to close new deals. Additionally, Move Leader has a big focus on reliability and a commitment to expanding an agent’s coverage. That means if there are not enough leads in your zip code, Move Leader will expand to other zip codes so that you have a broader range of leads.
Our Favorite Features
- A focus on exclusive leads means that once an agent has claimed them, they will not be available to other local agents. Once you “lock down” a zip code, no other agents can access those leads.
- The intuitive dashboard offers a clean and simple interface with immediate updates. You’ll see updated leads each month, complete with detailed contact information including latest address and clickable email.
- The dashboard breaks down leads by zip code, which is helpful for people managing a large coverage area.
- It’s easy to transfer information from the dashboard into your other software. This is a quick way to keep your pipeline updated and maintain clean and accurate data for contacts.
- Educational materials can help agents to improve their skills, and other training resources are accessible so newer agents can strengthen their abilities.
- You can look up a zip code before you commit, so that you can see what kind of leads you’ll have access to without any investment.
Best For
As with all lead generation services, agents who are busy and already have an extensive pipeline may not benefit as much from MoveLeader. On the other hand, it’s great for agents who are in a bit of a slump or slow season. The leads are pre-foreclosure or probate, so agents who understand the nuances of these deals will have the most success.
Pros and Cons
Pros:
- Intuitive dashboard with helpful insights
- Easy exporting for working with your CRM system
- Robust integrations
- Helpful resource center
Cons:
- Steeper learning curve for new users
- May require additional training
Catalyze
Company Overview
Catalyze is a lead generation service that combines cutting-edge technology with personalized marketing strategies to connect real estate agents with motivated sellers. Catalyze uses advanced data analytics to identify likely sellers and tailors its marketing efforts to engage them effectively. They have a unique focus on people who have recently inherited homes, and they use hundreds of data points to seek leads who are most likely to sell in the next 8-10 months. This platform also uses AI to ensure that agents receive leads that are not only timely, but accurate. They also offer excellent client support which agents appreciate.
Our Favorite Features
- Leads are based on real-time events that predict buying cycles (for example, a change in ownership records).
- AI-powered insights allow for information that is more accurate. Using advanced algorithms and hundreds of data points, lead lists are narrowed down to those people most likely to sell in the next 10 months.
- The lead scoring system prioritizes leads based on the seller’s readiness to sell.
- Educational resources and training materials can help agents to grow their skill sets.
- There is no waiting period to get access to leads; you can start collecting and calling leads right away.
- A straightforward and scalable pricing structure provides cost transparency (with many lead generation companies, you need to do some digging or call for estimates).
Best For
Solo agents who want to use predictive analytics in order to get more efficient leads will find value in this service. For agents who want to target fewer homes in order to limit time and marketing resources, the highly targeted leads are likely to offer a stronger ROI.
Pros and Cons
Pros:
- Comprehensive marketing capabilities
- Strong focus on agent education
- Simple pricing structure
Cons:
- Higher cost associated with advanced features
- May overwhelm less tech-savvy users
RedX
Company Overview
RedX is a lead generation platform that specializes in providing real estate professionals with access to a wide range of leads, particularly focusing on expired listings and For Sale By Owner (FSBO) properties. The company’s mission is to empower agents by offering them tools that help capitalize on niche markets. RedX utilizes a comprehensive database to deliver high-quality leads, enabling agents to connect with motivated sellers who may not be listed on traditional platforms. The platform also includes features such as a built-in dialer, making it easier for agents to reach out to potential clients efficiently. With a strong emphasis on lead generation in specific niches, RedX is ideal for agents looking to expand their business in less competitive areas of the market.
Our Favorite Features
- An expired listings database offers access to a wide range of expired listings that may be difficult to find elsewhere.
- A steady stream of For Sale by Owner leads allow agents to build out FSBO campaigns.
- The power dialer makes outreach more efficient. Choose from three levels of service for phone calls to leads. Agents can even call three separate leads at once to save time.
- The Vortex lead management tool gives agents a single place to aggregate and organize leads from various prospecting tools. You can also use this platform to reach leads and keep efforts organized.
- Tutorials and guides for effective use of the platform mean agents have comprehensive training resources at their disposal. The blog offers several high-quality articles to help your business and they even offer a “Bootcamp” to help with cold calling for an additional fee.
- Detailed reporting allows agents to analyze lead performance and conversion statistics to optimize campaigns and limit poorly performing programs.
Best For
RedX is a good option for less experienced agents who are hungry and ready to try finding leads in new places. Because leads are sourced from MLS listings, leads may not be ready to work with an agent. It may take strong persuasion and relationship-building skills to convince them that they need an agent (like you), so agents who enjoy a more intense sales process will have more success.
Pros and Cons
Pros:
- Strong lead database
- Time-saving dialing features
- Options for add-ons which can add value to your efforts
Cons:
- Limited to specific types of leads
- Subscription costs can add up
Offrs
Company Overview
Offrs is a predictive analytics company that helps real estate agents identify potential sellers before they list their properties. By utilizing advanced data algorithms, Offrs analyzes various factors such as homeowner behavior, market conditions, and demographic information to predict which homeowners are most likely to sell in the near future. This foresight allows agents to engage with leads proactively, positioning them ahead of the competition. The platform not only provides leads but also offers valuable market insights, helping agents tailor their marketing strategies effectively. With a focus on data-driven decision-making, Offrs is well-suited for agents who want to leverage analytics to enhance their outreach efforts.
Our Favorite Features
- Predictive analytics identify homeowners who are most likely to sell soon.
- Lead tracking tools monitor lead engagement over time, providing valuable insights into long-term strategies.
- Market insights provide reliable market data and trends which can be used across marketing efforts.
- Customizable marketing campaigns allow agents to tailor outreach based on predictive data.
- The user-friendly interface provides easy navigation and usability for agents, even less experienced ones.
- Comprehensive reporting tools track lead success and campaign performance.
Best For
The value of Offrs comes from predictive analytics so that agents can find leads that they otherwise wouldn’t be exposed to. In general, it’s a well-built lead generation solution, especially for users who benefit from the early stages of seller leads. A lot of agents say that they use the data provided to learn about their market and inform their marketing strategies, so agents or firms who want to take a data-driven approach to their efforts are likely to use the tool more often.
Pros and Cons
Pros:
- Innovative predictive technology
- High-quality insights
Cons:
- Requires understanding of data analytics
- Potentially high cost for smaller teams
Rezi Leads
Company Overview
Rezi Leads focuses on delivering high-quality seller leads to real estate professionals through a blend of technology and personalized marketing solutions. The platform is designed to ensure that agents receive verified leads, enhancing the likelihood of successful conversions. Rezi Leads emphasizes the importance of effective follow-up and provides automated tools to help agents nurture their leads over time. By integrating seamlessly with existing CRM systems, Rezi Leads allows agents to manage their leads efficiently within their preferred platforms. The service is particularly appealing to agents who prioritize lead quality and are looking for effective ways to engage potential clients in a competitive market. Rezi Leads helps by ensuring agents have access to high-quality leads, along with outreach strategies more likely to close the deal.
Our Favorite Features
- A lead verification process ensures that leads are high-quality and accurate, providing an added layer of reliability for agents.
- More than 300 marketing integrations make automated lead nurturing and promotional efforts possible. You can also manage these outreach efforts from a single dashboard.
- A provided marketing playbook has handy strategies to help agents nurture leads and close more deals. This resource is backed by lessons learned in the lead conversion process over several years.
- Seamless CRM integration means you can work easily with existing CRM tools.
- Data scrubbing system ensures that only leads with full data (phone, email, etc.) make it through to your lead list.
- If the number of promised leads is not available in your area, Rezi Leads will expand your coverage radius so that you get more leads.
Best For
This solution is ideal for experienced agents who are serious about scaling their business. If you’re already familiar with lead generation and want to double down on seller leads, Rezi Leads gives you the tools to boost your client list and close more deals. Less experienced agents who haven’t perfected their follow up process may not get as much use out of this platform.
Pros and Cons
Pros:
- High-quality, verified leads
- Marketing playbook with step-by-step strategies
- Flexible pricing based on business goals
Cons:
- Limited lead quantity
- Pricing may be a barrier for some agents
SmartZip
Company Overview
SmartZip offers predictive marketing solutions that empower real estate agents to identify and engage potential sellers before they decide to list their properties. By using sophisticated data analytics, SmartZip analyzes various indicators to predict seller behavior, thus giving agents a competitive edge in their marketing efforts. The platform enables agents to create targeted campaigns based on comprehensive insights into seller motivations and market trends. Additionally, SmartZip provides detailed performance tracking, allowing agents to measure the effectiveness of their campaigns and optimize their strategies accordingly. With its focus on data-driven marketing, SmartZip is particularly beneficial for agents looking to enhance their outreach efforts in a proactive manner.
Our Favorite Features
- Innovative predictive marketing uses data analytics to identify likely sellers.
- Agents can create targeted campaigns with customizable marketing options based on seller profiles.
- Detailed insights and performance tracking data provide key insights into effectiveness.
- Behavioral targeting analyzes homeowner behaviors to refine marketing efforts. This way agents can create campaigns based on proven behavior patterns.
- The dashboard is user-friendly and simple, which streamlines campaign management and analytics.
- Lead engagement tools help agents to effectively communicate with leads and work through a follow-up process.
Best For
Real estate agents or brokers who seek an all-in-one solution to help them maximize their marketing efficiency will likely enjoy this platform. Additionally, people who are experts at ge0-farming (or want to become experts) can use the various products to meet their individual goals. For people who would like to use the leads in targeted marketing campaigns, the tools provided by SmartZip can offer powerful support. However, SmartZip doesn’t promise exclusive leads, which is why many agents use a lead generation service in the first place.
Pros and Cons
Pros:
- Innovative predictive technology
- Comprehensive performance metrics
Cons:
- Higher learning curve for new users
- Costs can be prohibitive for smaller firms
RealGeeks
Company Overview
RealGeeks is a robust platform that provides real estate agents with a suite of lead generation and customer relationship management (CRM) tools designed to streamline their operations. The platform enables agents to create custom websites that attract potential sellers, while also offering built-in CRM functionality for efficient lead management. RealGeeks emphasizes the importance of automation, providing features that allow agents to follow up with leads automatically, thus enhancing engagement and conversion rates. With its intuitive interface and mobile-friendly capabilities, RealGeeks is particularly appealing to agents and small teams seeking an all-in-one solution to manage their leads and marketing efforts effectively.
Our Favorite Features
- The platform enables custom websites that are designed to capture leads. The website builder makes it easy to tailor landing pages based on your target market.
- Built-in CRM integrations make lead management simple, or you can use the out-of-the box CRM platform.
- A property valuation lead magnet embedded in an agent’s website allows potential leads to estimate the value of their home by entering their contact information.
- The Real Lead add-on is an optional tool that integrates with Google’s pay-per-click tools to automate advertising and help agents target the right customers at the right time.
- Facebook marketing tools can be used to help promote geo-targeting ads in a chosen market.
- The mobile-friendly design ensures accessibility for users on all devices.
Best For
Agents who want to combine lead generation with powerful automation tools will be able to reach new buyers and sellers and maximize their current database. Agents who already have their own lead sources can still use Real Geeks due to their integration capabilities, and the alignment between custom websites and the CRM solution gives agents or teams a lot more flexibility in their marketing. Due to their SEO capabilities, this solution is also great for agents who are trying to expand their digital footprint.
Pros and Cons
Pros:
- User-friendly interface
- Comprehensive tools for lead management
- AI texting support
- Strong customer support and coaching
Cons:
- Limited advanced features compared to specialized tools
- May not suit larger teams with complex needs
Zurple
Company Overview
Zurple specializes in lead generation and nurturing strategies tailored specifically for real estate agents. The platform is designed to help agents convert leads into clients through effective engagement and follow-up processes. Zurple’s automated lead nurturing capabilities allow agents to maintain contact with potential sellers over time, increasing the likelihood of conversion. The service also features behavior tracking, which helps agents understand lead interests and preferences, enabling personalized outreach. With customizable landing pages, Zurple empowers agents to create engaging experiences for potential clients. This focus on nurturing and personalization makes Zurple an attractive option for agents looking to build long-term relationships with their leads.
Our Favorite Features
- Automated systems help agents to begin conversations and maintain interest over time.
- You can monitor lead engagement and interests with innovative behavior tracking.
- Automated pipeline management identifies the leads that are most likely to sell soon and moves them to a “hot leads” list.
- Tailored landing pages with customizable tools help agents to target their audience and capture new leads.
- Automated email campaigns contain targeted emails based on lead behavior. Agents can put together comprehensive email programs targeted to specific segments.
- More than 200 personalized email or text messages can be sent to each lead through the automated system.
Best For
Agents who are interested in an end-to-end platform for lead generation will likely find a lot of value in the tool. Another set of people who can rely on this service are those who want to focus on Google ads and social media lead generation. Agents who are committed to an integrated follow up program can make use of the automated systems of lead nurturing and behavior tracking to monitor leads.
Pros and Cons
Pros:
- Effective lead nurturing capabilities
- Engaging user interface
- Built-in marketing tactics
Cons:
- May require additional investment for full functionality
- Limited integrations with other platforms