In the competitive world of real estate, having a steady stream of exclusive leads is crucial for success. Exclusive leads boost your chances of closing deals and allow agents to establish lasting client relationships. This article explores the benefits of using exclusive real estate lead generators and highlights the top sources for acquiring these leads.
Key Takeaways:
- Don’t underestimate the value of exclusive real estate leads. Most real estate sellers end up working with the first agent they meet, so having early access to leads is vital.
- More than one great company can provide exclusive real estate leads. Some focus more on sellers, while others specialize in buyers. We like services that integrate seamlessly with your CRM, like KeyLeads, so you can nurture in your own way. More details on our favorites in the article!
- Obtaining exclusive real estate leads has unique benefits.Some of them you may not even have considered, such as the lifetime value of new clients (surprising data included below).
Top Companies for Exclusive Real Estate Leads
Working with the right company can pave the way to the closing table and make your job much easier. But what makes a company right for you? A few different considerations will help you choose the best lead generation company for your purposes. There, we break down our favorite companies and share reviews, pros and cons, and more.
In the meantime, here’s an overview of some of our top choices.
KeyLeads
This is our top choice for budget-friendly leads. KeyLeads isn’t just another lead generation tool; it’s a unique way for agents to access potential sellers before the competition. Once you’ve checked and reserved your zip, and have enabled the data integration, those leads will be 100% locked down to you. Lead quality also tends to be higher because you’re not sharing with other agents.
Once you start your subscription service, you can access a stream of potential sellers and pre-foreclosure leads. New leads flow in as they’re generated.
You can then call, text, direct mail, or email your leads. You’ll also get notifications in real-time as they’re added. You’ll also get lead conversion scripts, templates, and marketing tips to nurture and convert your leads into listings.
The best part is that the targeted leads show signs of seller intent to maximize your chances of having a great conversation and getting the listing. KeyLeads data shows that 30-40% of homeowners in pre-foreclosure list within 12 months.
You can get your leads directly in the KeyLeads platform or pipe them into your CRM in real time. The software itself also integrates with 84+ real estate and technology platforms.
BoldTrail
An excellent resource for seller leads, this company is known for its robust lead generation capabilities, which are explicitly tailored to brokers and large teams. That’s why it’s the clear winner for best all-in-one leads and systems. There is an advanced suite of tools that help you automate and enhance lead capture both online and offline. BoldTrail also has an AI-driven management system that allows you to send mass communication, making it a powerhouse in lead generation and nurture.
The platform’s seamless integration with leading real estate software for transaction management, coupled with its innovative lead capture techniques like QR code generation, highlights how great it is for teams looking to harness technology for a competitive edge.
With BoldTrail, you can use data to drive better decisions. The BoldTrail platform collects data about customers, clients, properties, and trends in one place. Then, using their reporting tool, you can organize data and reveal hidden trends in customer data and even team performance.
zBuyer
Focused on buyer leads, this real estate lead generation service is great for attracting home sellers interested in cash offers. That may not seem useful to you at first, but many of these homeowners would rather list with an agent than sell to an investor or iBuyer.
The leads are reasonably priced, though you have to nurture them at first. With 20 years of experience, zBuyer figured out the secret to finding home buyers and sellers that actually want to speak to a real estate agent, and they offer a unique approach. They target sellers that are actively looking into real estate options, then ask them about a cash offer or market value of their home to get them interested. Once they give the potential seller photos and other information they can pull, along with a home valuation of the property, zBuyer has you engage them (predominantly through the market valuation).
The Benefits of Using an Exclusive Real Estate Lead Generator
Exclusive real estate lead generators offer numerous advantages that can transform the way real estate professionals conduct their business. Statistics tell us that home sellers do not appreciate homework, and want to get into the process as quickly and painlessly as possible. That’s why:
- 58% of sellers who sold before spent less than 3 hours researching how to sell their home.
- Four out of five who use a traditional agent hired one of the first two agents they met with.
That means time is of the essence. Being able to catch potential sellers early in the process before other agents can reach them means you are most likely to get their business. In essence, that’s the main benefit of obtaining exclusive real estate leads from a service.
There are other benefits too, such as:
- Higher conversion rates – Exclusive leads are often more qualified than shared leads. When you receive leads that aren’t distributed to multiple agents, your chances of converting them into clients significantly increase. It’s less likely that they’ve already started conversations with another agent.
- Increased targeting – One of the main benefits of working with exclusive real estate leads is that they are based on your location. For example, if you want to use KeyLeads, the very first step is entering your zip code to see what’s available. From there you’ll get to see how many leads are available in your area that would be exclusive to you. Not only does that mean there’s less competition, but the leads are people in your own market who experience your unique conditions and know neighborhood realities.
- Do more with less – Exclusive leads mean fewer agents vying for the same clients, allowing you to focus your efforts more strategically and effectively. With more qualified leads, you can focus your energy on other growth levers for your business.
- Tailored marketing strategies – When working with exclusive leads, agents can customize their marketing and outreach efforts to suit the specific needs and preferences of their prospects. Because leads are more targeted, agents can spend more time preparing marketing or materials that will resonate with their audience.
- Long-term relationships – Exclusive leads often result in stronger relationships. When clients feel valued and catered to, they are more likely to return for future transactions and refer others to you. This is important for lifetime value, which is often higher than people realize.
Let’s elaborate on that last point, because creating long-term relationships is so much more important than many other aspects of real estate. Here’s an example: let’s say you sell a $150,000 house to a young family and earn a net fee of 2.2%. That transaction is worth $3,300. However, if you know that you’ll complete four more transactions with them between listings and sales over the next 10 years, and that each will be 15 percent larger, that’s an additional $18,950 in revenue. If that family happens to be well connected and able to send you two $3,300 transactions per year for 15 years, that’s another $99,000 in revenue. That’s how a $3,300 transaction is the bridge to a total client lifetime value of $121,250.
Top Real Estate Lead Generation Sources
A lead generation company is a powerful tool to have at your disposal, but don’t forget about other traditional methods that agents have used successfully for decades.
- Your current database – Your existing database is a goldmine for leads. Regularly nurturing relationships with past clients, prospects, and contacts can yield referrals and repeat business. Consider implementing a robust CRM system to manage and segment your contacts effectively.
- Host a “Mega” open house – Organizing a large, well-promoted open house can attract numerous potential buyers. By offering unique experiences, such as refreshments, local vendors, or informative sessions, you can generate leads while showcasing your properties.
- Geographic farming – Geographic farming involves focusing your marketing efforts on a specific area. By becoming the go-to expert in that location, you can establish yourself as a trusted resource for residents, leading to exclusive listings and referrals.
- Agent-to-agent referrals – Building relationships with other agents can lead to a valuable referral network. When agents come across clients who are not a good fit for them, they may refer them to you, providing a steady stream of exclusive leads.
- Real estate listing sites – Utilizing popular real estate listing sites can help you reach a larger audience. By optimizing your listings and engaging with interested buyers, you can generate exclusive inquiries and leads.
- Expired listings – Expired listings present a unique opportunity. These properties didn’t sell for various reasons, and their owners may still be motivated to sell. By reaching out with a tailored marketing strategy, you can convert these leads into successful transactions.
- Seller-specific digital marketing – Targeted digital marketing campaigns aimed at sellers can generate exclusive leads. Using platforms like Facebook and Google Ads, you can create ads that reach homeowners considering selling, driving traffic to your services.
- For Sale By Owners (FSBOs) – FSBOs are homeowners trying to sell their properties without an agent. Engaging with these sellers can provide exclusive opportunities, especially if you present value and expertise that can help them close the deal.
- Real estate investors – Networking with real estate investors can open doors to exclusive leads. Investors often seek properties for various purposes, and building relationships with them can lead to consistent referrals.
- Working with builders – Establishing partnerships with builders can be mutually beneficial. By collaborating on new developments, you can gain exclusive access to potential buyers looking for newly built homes.
- Professional networking – Building a professional network with other real estate professionals, such as mortgage brokers, appraisers, and inspectors, can lead to exclusive referrals and insights into the market.
- Exclusive lead generation providers – Finally, consider working with companies specializing in exclusive lead generation. These providers typically use advanced technology and marketing strategies to deliver high-quality leads tailored to your specific needs.
In the ever-evolving real estate landscape, exclusive leads are essential for agents looking to thrive. By leveraging your current database, hosting engaging events, and utilizing innovative marketing strategies, you can tap into a wealth of exclusive opportunities. Additionally, collaborating with other professionals and investing in lead generation services can further enhance your success in the real estate market. By focusing on these top sources, you can set yourself apart and build a prosperous real estate business.