Do you need to expand your client base? It’s a never-ending challenge for many real estate agents. To stay competitive, you need a steady stream of incoming leads from a system of diverse platforms.
To make the most of your time and be effective in your lead sourcing, you must make data-driven decisions and engage in strategic marketing and planning. In most cases, to stay ahead of the game and prevent leads from falling through the cracks, you will need the assistance of several platforms with the tools you need to succeed.
Pro tip: When looking for lead-generating platforms, I suggest using platforms offering several integrations so your workflow remains seamless.
If you’ve considered buying leads, especially pre-foreclosure leads, KeyLeads is rapidly becoming a powerful lead generation tool for agents looking for motivated seller leads that integrates with 84+ widely used platforms to fuel your business growth.
KeyLeads can help you generate, nurture, and convert leads quickly. In this article, I’ve detailed how you can leverage KeyLeads to boost your business and build a solid, long-term client base.
Why KeyLeads?
First of all, KeyLeads has a research team dedicated to locating pre-foreclosure leads, which typically yield a higher ROI than typical cold leads.
They also provide full contact information and vet each lead, ensuring that you are receiving high-quality leads who likely need a bit of guidance in their next steps of navigating financial stress.
Integrating KeyLeads into your established process of engaging and organizing your leads will help you more easily nurture your leads into loyal clients:
- Guaranteed Monthly Leads: They promise to deliver 20 leads monthly directly to you automatically each month.
- Nurture Leads Automatically: Connect to your CRM and incorporate them into the appropriate drip campaign or email marketing list.
- Gain Valuable Insights: Analyze your lead behavior and engagement so you can adjust your communication strategies appropriately.
Some agents find pre-foreclosure leads challenging because they are unsure how to make initial contact with distressed homeowners, but leading with compassion and offering solutions and guidance often helps people feel supported in a difficult time.
Once you’re comfortable and confident in your ability to help pre-foreclosure leads, KeyLeads can become a cornerstone of your growth strategy. By saving time on research, you can focus on marketing your seller listings, closing deals, and building meaningful client relationships.
Key Integration Options with KeyLeads
KeyLeads offers various integrations through Zapier and Hubspot that will help you maximize your productivity and, hopefully, achieve higher lead conversion rates.
Here are some of the most effective integrations to help you consolidate your lead conversion process:
CRM Integration
If you are using several lead generation platforms, you will want them all in one place for easy access and to keep track of all of your communication. CRM integration ensures that you can follow up with your leads and never miss out on a potential client!
- Example: Integrate KeyLeads with CRM platforms like CINC or Follow Up Boss to automatically have immediate access to your lead’s contact information so you can start setting up your methods of engagement and managing your leads appropriately.
Email Marketing Tools
Email is a powerful tool for building a relationship with a client if done effectively. Integrating KeyLeads with email marketing platforms like Mailchimp or Constant Contact allows you to send personalized email campaigns directly to your leads and schedule ahead of time so you stay on top of your communication.
- Example: Create an automated email series for KeyLeads contacts with information about pre-foreclosure stages and offer education about their options. This ensures that potential clients receive timely and relevant content to avoid the foreclosure process.
Social Media Platforms
Social media is a critical tool for reaching homeowners in distress. If possible, connect KeyLeads with platforms like Facebook, Instagram, and LinkedIn to inform them of your expertise in helping people out of financial stress by listing with you.
- Example: Use social media interactions with your leads and set up automated responses to inquiries. Real-time engagement helps keep you at the top of mind and is a great way to increase the odds of successful engagement.
Practical Ways to Use KeyLeads to Power Up Your Business
Now that you understand the integration possibilities let’s explore specific strategies to leverage KeyLeads effectively.
Personalized Drip Campaigns
Thankfully, KeyLeads offers scripts to help you start communicating with homeowners potentially facing financial stress. Now, you can plan your methods of engagement ahead of time, which allows you to nurture the relationship with friendly and compassionate language.
In these circumstances, there is often not a lot of time to waste, and drip campaigns help you send targeted messages quickly. You can send a series of preplanned messages using KeyLeads’ integration with email platforms. For example:
- New Leads: Send a series of emails introducing yourself, highlighting your experience working with properties in pre-foreclosure with empathy, and offering a free consultation to help give them options for a solution they are comfortable with.
- Nurture Cold Leads: If leads go cold, you can always set up a series of messages to re-engage by sharing market updates or asking if they are now in the buyer’s seat.
- Close Warm Leads: For leads ready to list, set up emails focusing on market trends, indicating what they stand to gain and what buyers are looking for in their area.
Automated Follow-Up Systems
Quick follow-up is crucial in real estate, as time is always of the essence. Luckily, with KeyLeads, you are more likely to have information about pre-foreclosure leads before your competition.
Integrating an automated follow-up system like Constant Contact allows you to instantly respond to people, keeping them engaged until they are ready to take you up on your consultation and list with you.
- Example: Set up automated SMS messages to new leads within minutes of them contacting you while you focus on closing deals for clients. A prompt reply shows professionalism and commitment to your clients and will help reduce stress, knowing you won’t ever leave them hanging.
Segmented Lead Lists
Do not underestimate the power of segmentation! Segmentation is the process of organizing your leads by common information like budget, property value, timeline, property type, readiness to sell, etc.
- Example: Use KeyLeads to integrate with Google (Mailmeteor) or MailChimp and segment your lead audience into categories so you can create a more personalized email campaign. This approach speaks directly to your leads’ needs, making them feel valued and increasing the chances of conversion.
Predictive Analytics for Lead Scoring
I’m a bit of a data nerd, as all real estate agents should be. KeyLeads offers information to better predict where your leads may be in the pre-foreclosure process and engage appropriately. However, if you have integrated with email marketing platforms, most provide detailed analytics so you can adjust your marketing strategies based on the data.
- Example: By analyzing open rates, click rates, and website activity, you can create a score for each lead and direct more effort toward high-scoring prospects. This ensures your energy is focused on those most likely to become clients, streamlining the sales funnel.
How Integrating Pre-Foreclosure Leads Can Transform Your Business
KeyLeads seller leads paired with integrations give you the ability to work smarter, not harder, with leads who are more likely to need help navigating the sale of their home quickly to recover from financial hardship.
“Verified seller intent: Our targeted leads show signs of seller intent to maximize your chances of having a great conversation and getting the listing. KeyLeads data shows that 30-40% of homeowners in pre-foreclosure list within 12 months!” (source)
By integrating your new leads into a sophisticated engagement system through your CRM, website, email marketing, automating follow-ups, segmentation, and prioritizing abilities, you will likely see a significant improvement in your conversion rates.
Also, because of the sensitive nature of these types of leads, if handled properly and with care, you stand to build long-term clients who will seek your advice for future real estate needs. Not to mention, you will likely get more referrals from satisfied clients who you were able to help out of a sticky situation with kindness and professionalism.
Final Tips for Maximizing KeyLeads’ Potential
To get the most out of KeyLeads, keep these final tips in mind:
- Set clear goals for what you want to achieve with each integration.
- Test and refine campaigns regularly to see what resonates best with your audience.
- Use analytics to monitor performance, making adjustments as needed.
Using KeyLeads effectively requires commitment and adaptability, but following the steps above can quickly build momentum and accelerate your business growth in an area where your services are needed.