KeyLeads vs. MoveLeader: Which is Best to Buy Pre-Foreclosure Leads?

There is no question that competition in the real estate industry is steep. Buying leads can be a quick way to stay ahead of the game and grow your business quickly. But where do you find and buy high-quality leads that won’t leave you chasing your tail, trying to convert them into clients? 

Well, I’ve researched pre-foreclosure leads and found them to be promising potential seller leads that are more likely to list than not. Statistics from Attom Data show:

1. “Our model can identify 95.5% of the residential properties that will go into foreclosure status (Notice of Default or Lis Pendens) in the following 12 months by focusing on the top 3 deciles of ATTOM IDs.” (Source)
2. “This group has a 3.2 times higher likelihood of going into foreclosure status than a randomly selected property.” (Source)

Two platforms that specialize in locating and predicting pre-foreclosure leads are KeyLeads and MoveLeader. Both have comparable pricing and services to help you buy seller leads with a promising ROI. However, there are a few key differences that may help you decide which platform will better serve your business needs… Shall we?

Key Takeaways

• KeyLeads & MoveLeader offer exclusive leads based on buying your preferred zip code, guaranteed lead volume, and detailed lead information. 
• MoveLeader provides some training materials on how to set up your pipeline and market effectively.
• KeyLeads simplifies your workflow with 84+ integrations to help keep your leads organized in your existing platforms, and MoveLeader integrates with Zapier.

Quick Summary: KeyLeads 

KeyLeads is a lead generation platform with a dedicated research team locating and vetting pre-foreclosure leads. Their founder, Cynthia Seifert, discovered as an agent that focusing on pre-foreclosure leads helps build relationships with potential clients early on in the process by offering guidance before they decide to sell, and is now focused on helping agents develop their pipelines quickly. 

How it works: 

You purchase your zip code; if available, all leads in that area are exclusive to you. When you sign up, you will receive 20 leads each month with their subscription-based model. They charge a flat fee each month, so there are no surprises, and you can budget accordingly. Plus, there are no contracts, so you can cancel anytime. 

You can set up your account to integrate with your existing CRM for a more seamless workflow and aggressively grow your pipeline with highly motivated leads to sell. 

Why KeyLeads Stands Out:

• Integrations: 84+ integrations help keep your leads organized without the learning of a new platform.
• Quality Leads: Their research team uses multiple channels to source highly motivated seller leads with predictability. They vet leads to ensure the information is accurate, which helps you save time. 
  • “Verified seller intent: Our targeted leads show signs of seller intent to maximize your chances of having a great conversation and getting the listing. KeyLeads data shows that 30-40% of homeowners in pre-foreclosure list within 12 months!” (Source)
• Guaranteed Leads: You will receive 20 leads per month, even if they need to expand your radius to meet that number at no additional cost. 

Quick Summary: MoveLeader

MoveLeader is another great lead generation platform that focuses on finding pre-foreclosure leads well before they hit the market, giving you a competitive edge in finding seller leads. MoveLeader is very similar to KeyLeads in their straightforward offers:

• Exclusive Leads
• Zip code ownership
• Vetted Leads with accurate information
• Subscription-based model with no contract
• Both offer marketing resources and scripts/templates

Okay, so what’s different? Moveleader promises to deliver 25 leads per month at the same price, but KeyLeads offers discounts if you buy multiple zip codes. While KeyLeads integrates with over 80 platforms, MoveLeader only integrates with Zapier, which isn’t ideal but is widely used. 

Why MoveLeader Stands Out:

• Lead Volume: Instant access to 25 vetted leads monthly for the exact monthly cost
• Marketing Resources: Step-by-step guides to help you engage with leads effectively
• Exclusive Leads: Like KeyLeads, all leads will go directly to you when you buy your zip code.

Key Features Comparison

Let’s examine a few features that help both platforms stand out as resources for purchasing motivated seller leads.

Lead Exclusivity

• KeyLeads: You “own” leads within your chosen zip code, giving you an exclusive edge in your local market.
• MoveLeader: Promises the same exclusivity and expansion of your radius to bring you the promised lead volume at no additional cost.

Lead Quality

• KeyLeads: A dedicated research team pulls data from multiple sources to find leads, likely before anyone else. All leads are vetted for accurate information.
• MoveLeader: Promises quality vetted leads as well.
  • “Each lead is vetted to ensure that name, email, and phone numbers are there and valid. If anything is missing, it will never reach your dashboard, so you’re not paying for leads you can’t contact.” (Source)

Lead Volume

• KeyLeads: Guarantees 20 leads per month. If your zip code doesn’t have enough leads, they will expand to nearby areas.
• MoveLeader: Guarantees 25 leads per month, and will also expand your radius to fulfill leads each month.

CRM Integrations

• KeyLeads: Offers integration with over 84 CRM platforms.
• MoveLeader: Connected with Zapier. 

Conversion Tools

• KeyLeads: Provides conversion scripts specifically designed to help agents close leads more effectively.
• MoveLeader: While it offers CRM integration, it lacks the detailed conversion scripts that KeyLeads provides.

Pricing

• KeyLeads: Fixed monthly fee of $199 with a 20-lead guarantee and offer discounts for bulk zip code purchases.
• MoveLeader: Fixed monthly fee of $199 for 25 leads.

Pros and Cons

KeyLeads Pros:

• Exclusivity: You’re the only agent getting pre-foreclosure leads from KeyLeads in your chosen area.
• Research Team: You’re more likely to receive information about homeowners in pre-foreclosure before anyone else.  
• Conversion Scripts: Initial engagement with homeowners in some distress can be tricky, but they offer scripts to help you break the ice and give guidance. 

KeyLeads Cons:

• Lead Volume: Limited to 20 leads per month, which might not be enough for agents who need higher volumes. You always have the option to purchase multiple zip codes and contact them to receive bulk pricing.

MoveLeader Pros:

• Exclusive Leads: I’ve come across other platforms that do not offer exclusivity, and they do, which stands out as a huge pro for both platforms here.
• Higher Volume: 5 more leads a month can make a big difference. It all depends on your bandwidth. 
• Marketing Tools: Similarly, once you make your purchase, you have access to conversion scripts and tips to help you get set up for success.

MoveLeader Cons:

• Lack of Integrations: They only integrate with Zapier, which means you will have to download and import your leads into your existing CRM. 
• Customer Service: I wasn’t confident in their customer support if you need immediate help. I had a few more questions about their site and was asked to leave a voicemail with my email, but if it’s not urgent, no problem. 

Who Should Use KeyLeads?

If you’re an agent focused on building long-term relationships in a specific geographic area, KeyLeads is a solid option. The exclusivity you gain with a zip code can help you become the go-to agent for that neighborhood. 

Who Should Use MoveLeader?

Agents more concerned with slightly more lead volume will find MoveLeader a better fit. You will also be able to reach out to leads, likely before anyone else to start building your relationships.

Comparison Chart: KeyLeads vs. MoveLeader

Final Thoughts

As you know by now, both platforms have a lot in common. There are a few factors that differentiate them, but overall, I like them both. The focus on high-quality leads in pre-foreclosure and the exclusive provision of full contact information makes both platforms stand out from others I’ve come across. 

Ultimately, if you’re an agent who prefers bulk pricing and the ability to use your existing platforms with seamless integrations, KeyLeads may be the better option for you. But, if you’re just getting started and want just a few more leads each month, and you have time to input new leads into your CRM manually, MoveLeaders may be the better choice. 

Overall, I don’t think you can go wrong. There are a lot of perks with these platforms. Real estate is a business built on relationships. Having the ability to engage with people who may be distressed and need help getting out of certain situations by selling their homes, you are building a long-term relationship founded in trust. 

I hope this helps you decide whether buying pre-foreclosure leads will be good for your business growth and which site is better suited for your needs!