KeyLeads vs. RedX: Where Should Real Estate Agents Buy Leads?

Buying leads is often necessary for real estate agents to build a constant pipeline of new clients. However, it can be hard to determine which platform will provide you with quality leads who are motivated to make buying and selling decisions. 

With recent changes to open house guidelines, finding seller leads could prove to be more important for your business than ever. The companies we are reviewing today promise to provide motivated seller leads. 

KeyLeads and RedX offer similar services, including the option to buy leads in pre-foreclosure, but they also have several differences. I’ve looked into both and will compare them side by side so you can see which platform will best help you grow your business.  

Quick Overview of KeyLeads and RedX

KeyLeads is a straightforward platform that sends high-quality, exclusive pre-foreclosure leads to real estate agents. Its dedicated research team locates motivated seller leads and promises to deliver 20 leads in your purchased zip code monthly. 

RedX is a more robust lead generation platform that offers packages to purchase a variety of leads. If your focus is circle prospecting, you can purchase GeoLeads to aid in building your client pipeline. They also offer Expired Listings, For Sale By Owner, and Pre-Foreclosure leads. 

The standout difference between KeyLeads and RedX is their pricing, which is correlated to the number of leads you receive, exclusivity, and marketing tools. We’ll break it all down for you below. 

Side-by-Side Comparison: KeyLeads vs. RedX

So you can get a quick feel for the differences at a glance, check out this side-by-side comparison: 

KeyLeads: Features Breakdown

• Exclusive Leads by Zip Code

As real estate agents, we work in one of the most competitive industries, so having access to exclusive leads is imperative. One of KeyLeads’ standout features is its dedication to providing exclusive leads in your target market.

How it works: You select your preferred zip code, and if it is still available, you own it. You can also purchase multiple zip codes. They offer bulk zip code discounts; if you’re interested, you just have to email them. 

Why it’s useful: Being the “owner” of a zip code allows you to set yourself up as the go-to agent in that area. Plus, you will build upon your expertise in the area, giving you a competitive edge. 

• Guaranteed Lead Volume

KeyLeads guarantees 20 motivated seller leads per month, so you have less stress worrying about finding new leads to fill your pipeline. If they don’t fulfill 20 leads in your zip code, they will expand your location at no additional cost until you receive 20 leads for that month. 

Why it’s useful: Ultimately, this reduces stress and time spent chasing and weeding out high-quality leads to prioritize, allowing you to focus on your most important tasks each day. 

• Access to Conversion Scripts

Engaging pre-foreclosure leads can be tricky and require a compassionate and confident approach. In most cases, people in pre-foreclosure are under financial duress, which can be uncomfortable to discuss openly. KeyLeads provides you with scripts and templates to help you break the ice with reassurance that you are there to help and be a guide for support in difficult times.

Why it’s useful: Tried-and-true scripts help eliminate self-doubt in your approach and will save you time creating your own every time you engage. As you gain more experience, you can personalize your scripts to stay true to your brand and voice.

• 84+ Integrations

If you have a constant flow of leads coming in, it can be difficult to keep track of your points of contact with each one. Integrating with your CRM or other platforms you are already comfortable using is necessary, so no lead slips through the cracks. Follow Up Boss is a good place to start if you don’t have a lead management tool. 

Why it’s useful: You don’t have to manually update your leads in your CRM, which saves you time. Also, you can keep track of how many times you have engaged each lead and how. 

• Dedicated Research Team

This may be their most important feature. Several platforms only use AI or data records to provide leads, often leading to receiving wrong phone numbers, addresses, and emails. KeyLeads has a research team scouring data to find high-quality leads before they hit the market. 

Why it’s useful: Getting accurate contact information to leads before the competition gives you a leg up on building your client list without having to do your own research. 

RedX: Features Breakdown

• Multiple Lead Sources

Maybe you don’t want to be locked into only receiving pre-foreclosure leads. RedX has access to a variety of leads: For Rent By Owner (FRBO), For Sale By Owner (FSBO), GeoLeads, Expired Leads, and Pre-Foreclosure Leads. The packages are priced low enough that you can buy a few in the same month if it suits your budget, and with no contracts, you can purchase different varieties each month. 

However, it is important to note that their leads are not exclusive. While their leads are sourced through data providers, they do not vet the leads for accuracy before you receive them. They also do not provide a guaranteed volume of leads, but as soon as they receive the leads, they send them directly to you. 

Why it’s useful: A diversified pool of leads can expand your target audience and potentially increase your pipeline faster.

• Ad and Brand Builder

At an additional cost, you may enjoy the benefit of having targeted ads sent directly to your leads through Instagram and Facebook. The brand builder is another excellent marketing tool for making sure you stand out with custom videos to share on social media. 

How it works:

• You create the videos and ads.
• They edit and customize your content.
• They optimize your ads to target your leads. 

Why it’s useful: Increasing your online presence helps build familiarity and trust in your expert advice. Growing your audience can also be a useful lead-generation strategy.

• Live Training

As I mentioned earlier, engaging cold leads, especially ones who may be under duress, can be difficult. I like that RedX provides live training, virtual training, podcasts, and more to help you communicate successfully and build better relationships with your potential clients from the first interaction. 

Why it’s useful: Lead nurturing can be difficult and time-consuming. Having support and effective training can help you make the most of your time and convert more quickly. 

• “Smart” Power Dialer

You can add the power dialer service to your lead generation packages at an additional cost. This service integrates with your CRM and automatically dials from your contact lists. With this service, you are ensured that you will not call anyone on the DNC list.

Why it’s useful: This feature helps you get through phone calls faster and keeps your calls in compliance, hopefully resulting in a more fruitful connection. 

• Lead Management Dashboard

While they don’t offer integrations with your existing platforms, they offer Vortex (at an additional cost). Vortex is essentially a dashboard where you can keep track of all of your leads received through RedX in one place, filtering and sorting them.  

Why it’s useful: Organization is critical to being a successful agent. You want to be able to contact your leads easily and frequently with the right information to help build trust in your lead nurturing.

Biggest Pros of KeyLeads

1. Exclusive Leads: You own the leads in your chosen zip code without fear of your contacts being upset by a high volume of other agents contacting them.
2. Guaranteed Lead Volume: The predictability of receiving 20 leads per month can help you manage your time appropriately and reduce stress. 
3. Targeted Research: Accurate contact information saves you time and frustration. It also helps to provide you with high-quality leads who are more motivated to sell.
4. Simple Pricing: The rate is fixed at $199 with no contract, which helps you more easily manage your budget with no surprises.

Biggest Con of KeyLeads

1. Lack of Variety: KeyLeads only offers pre-foreclosure leads. There is a big untapped market for pre-foreclosure leads. If you focus on this type of lead engagement, you can increase your business quickly.

Biggest Pros of RedX

1. Diverse Lead Sources: Access to various leads can help you grow your audience and become more versed in your knowledge of different markets. 
2. Scalable: Depending on your budget, you can start small and purchase one type of lead, then increase your lead strategy as your business grows.
3. Ad and Brand Builder: Often, agents have to hire another service to provide targeted ads, so having your ads created and targeted to your leads on one platform could help you save time and money.

Biggest Cons of RedX

1. Non-Exclusive Leads: This can be frustrating and cause additional stress to stand out amongst your competitors and convert leads into clients. 
2. No Guarantee: They do not provide a guaranteed monthly volume of leads. The unpredictability could interfere with your time management. Some months could be overwhelming with leads, and some a little underwhelming.

Conclusion: Which One is Right for You?

Both platforms offer incredible resources and provide leads that will help you build out a constant pipeline leads to help you grow your business, but one may be better than the other to meet your needs. 

If you want to invest in higher-quality, exclusive leads to help you build your pipeline faster, KeyLeads may be your best bet. Pre-foreclosure leads are a niche market, and if you want this to be your focus you could quickly become the expert in this field and grow your referral base as well. 

However, if you want to expand your audience to multiple different types of leads RedX may be better for you. If you prefer the ability to customize your plans to suit your budget then scale as needed this platform is the way to go, especially if you want the added perk of marketing tools.

Both platforms offer excellent value, but you will know best which platform aligns best with your business goals and growth. I hope this breakdown ad side by side comparison helps you decide where to go for your leads!