Guide For Buying & Marketing Seller Leads

Published Sep 5, 2024
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Finding and securing loyal clients is the first major hurdle to jump when you’re just getting started in real estate, and buying seller leads is a great way to get started. Even if you’re a seasoned agent, there’s no harm in buying seller leads if you have the bandwidth for a few more clients.

Of course, generating leads will always be a constant part of your job as a real estate agent, but going after seller leads, in particular, can help you build a new pipeline of referrals in your target market. 

So how do you do it? We’re going to walk you through the process. In this article, you will learn why these leads are essential for your business, how to acquire them, and how to market them effectively once you procure your seller listings.

Plus, we’ll point you in the right direction towards a few lead-generating platforms that we think could be a great benefit for helping you grow your business and client lists quickly. 

Key Takeaways

  • Newer agents can benefit from buying seller leads in many ways, such as establishing their reputation as trustworthy experts in their target market, building a consistent pipeline of clients, and growing their referral base.
  • The process of buying seller leads involves researching and choosing the right platform, setting a budget that will give you a high ROI, and understanding the type of leads you’re purchasing.
  • Effective marketing is imperative to growing your seller leads list and establishing a high conversion rate. Proving you know how to get the highest closing rates possible helps turn leads into clients and boost your conversion rates. 
  • Top platforms for purchasing seller leads include companies like Key Leads, Bold Leads, and Cinc, which we will discuss more later so you can decide which one might be best for you. 

Why Seller Leads Are Important for Newer Agents

Let’s just get real for a second; you’re hustling to find new leads as a new agent. Maybe you don’t quite have the connections yet, and that’s okay. But you have to start somewhere. Am I right? 

Why is buying seller leads important? Buying seller leads is essentially a shortcut that gets you listings. You’re going directly to the source instead of waiting for sellers to find you. It’s a proactive and efficient way to grow your business and feel like you have some control and direction instead of waiting and hoping. 

Plus, having listings in your back pocket boosts your visibility and establishes you as a go-to agent when other homeowners in the area decide to sell their homes. 

The Process of How to Buy Seller Leads

Step 1: Choose the Right Platform

You must research which platforms will be best for you for multiple reasons. You want to choose one that aligns with your business goals and can offer enough leads for your established budget to ensure you are not just throwing money into the wind. Be sure to look for platforms that provide high-quality, targeted leads in your preferred market.

Step 2: Set a Budget

Buying leads isn’t free and kind of redundant, but to be clear, it takes some money to make money. So, take some time to set a budget that makes sense for where you are right now. If you’ve followed step one, you’ll get leads that will likely lead to profit. You’re just getting started, so start small if needed. As you close more deals, then reinvest a portion of your earnings back into lead purchases.

Step 3: Understand the Lead Types

Some platforms offer exclusive leads (only sent to you), while others might sell the same lead to multiple agents. Understand what you’re buying. Exclusive leads are more expensive but typically have a higher conversion rate.

Step 4: Purchase and Follow-Up

Once you’ve purchased your leads, follow up quickly. The sooner you reach out, the better your chances of converting the lead into a client. Use a CRM tool to manage your leads efficiently and keep track of your follow-ups.

Why Seller Leads Are Important to Have

Seller leads are essential to your bread and butter, but the trick is getting them when you’re just getting started. Trust is critical, and it can take some time to establish that, so buying them and marketing yourself appropriately is of utmost importance. 

Here’s why:

  • Consistent Listings: Listings help to give you more control over your schedule and income.
  • Increased Visibility: Each listing elevates your visibilty, making you more recognizable in your local market.
  • Referral Potential: Satisfied sellers are more likely to refer you to friends and family, leading to more business.

Remember: Seller leads aren’t just about the immediate sale. They’re about building long-term success and a solid reputation.

How to Market Your Seller Leads

Once you’ve got your seller leads, the next step is marketing. Your first impression with potential sellers can make or break the deal of chances of getting the listing. Everything you say, do, and present must have a genuine and authentic tone that people can trust. 

Personal Branding

As cheesy as it may seem, your brand is your promise to the client. A strong personal brand showcases your dedication to finding your clients the best possible results, which is vital. Try to think of all your unique offers that can differentiate you from other agents vying for the same leads.

Targeted Marketing

Focus your marketing efforts on areas where you want to establish yourself as the expert agent to target seller leads. This will give you better odds of procuring referral leads. Pro tip: Use tools like Facebook ads or Google Ads to target specific neighborhoods or demographics. The more specific you’re targeting, the better your results.

Content Marketing

Create blog posts, webinars, or videos that help potential leads understand the selling process, the benefits of using a realtor, or tips for getting the best price for their home. This positions you as an expert and builds trust with potential clients who will be more likely to reach out to you.

3 Sites That Provide Good Seller Leads

Here are a few of our top choices for buying leads. Look at their highlights, then dive deeper into which would better suit your needs. If you want a competitive edge, check out KeyLeads, which only focuses on seller leads before in an innovative way.

CINC

  • Why it’s good: CINC is more of a one-stop shop with a built-in CRM and automation system for nurturing leads. Their primary focus is finding leads through targeted Facebook and Google Ads. 
  • Cost: Pricing varies depending on the number of leads, your market, and the package you need as a baseline. The starting packages are a bit high for the solo agent just getting started and generally require a substantial investment.
  • Best for: Agents serious about scaling their business with a more comprehensive platform and have the budget to invest in premium leads.

BoldTrail

  • Why it’s good: BoldTrail specializes in both buyer and seller leads and provides a team of support to help you get started, ensuring you have the tools and knowledge to be better equipped for conversion. 
  • Cost: It is generally more flexible, with options to accommodate most budgets. Great customer service helps you find the right package for your needs. 
  • Best for: Agents who want a balanced mix of leads and would want the added value of extensive training and resources to help you grow more quickly. 

KeyLeads

    • Why it’s good: KeyLeads is known for its targeted lead generation of seller leads. They do extensive research to find motivated sellers before anyone else has the chance to realize they might be selling. 
    • Cost: The most affordable platform with a fixed monthly rate of $199/mo.
    • Best for: Newer agents who want targeted, affordable leads without breaking the bank. 

Summary

Buying seller leads is a great way for newer agents to get their foot in the door and grow quickly. Having these tools to help you find quality leads will help you save stress and time as you learn how to streamline your business for success.

Remember, the key is consistency. Regularly purchasing and nurturing seller leads will keep your pipeline full, ensuring you always have new opportunities on the horizon. 

We hope this article helps put you in the right direction and makes you feel confident about quickly getting new leads!